About the founder
Shara Alexander is the founder of Alexander Public Relations, INC, a New York–based boutique firm specializing in food, wellness, and lifestyle.
With more than 15 years of experience, she most recently served as Director of Brand Communications at People Inc., leading PR strategy across Food & Wine, Allrecipes, EatingWell, and Serious Eats. Her work generated billions of annual media impressions through placements on TODAY, Good Morning America, CBS Mornings, and The Drew Barrymore Show. She drove national attention for flagship tentpoles and franchises, including the Food & Wine Classic in Aspen and Food & Wine Best New Chefs, and helped launch the Food & Wine Classic in Charleston, extending an iconic brand into a new market.
She began her career at Media Connect (Finn Partners), leading national media campaigns for bestselling authors, entertainers, and brands, including Ruth Reichl, Carolyn Kennedy, and TLC, as well as Consumer Reports, Seagram’s Gin, Condé Nast, and Novartis. She later led publicity at Harlequin, a division of HarperCollins, and the lifestyle division at Houghton Mifflin Harcourt, driving campaigns for New York Times bestselling authors and talent, including Martha Stewart, Antoni Porowski, Trisha Yearwood, Chef Dan Kluger, Nicole Lapin, Dan Abrams, Karine Jean-Pierre, Dr. Sara Gottfried, and Dr. Amy Shah.
Today, she partners with authors, experts, and creators to craft narratives, build visibility, and convert attention into commercial success.
What Everyone is Saying About Us
Shara was an effective, impactful, diligent colleague who deeply understood our brands... worked strategically and creatively to find the best alignment with national news outlets.
Karen Shimizu
Executive Editor at Food & Wine
Shara is a visionary with the skills and fortitude to achieve end goals... engaging, diligent, and gracious in our collaborations across years in author programming.
Cal Crosby
Brain Food Books &
The King's English Bookshop
Shara is tireless and incredibly hard working... loyal, devoted, creative, and never afraid of a challenge. She launched an imprint with me and would be an asset to any team.
Erika Imranyi
Senior Editorial Director at Park Row Books
Under Shara's direction, our authors have secured New York Times bestseller placements and top media coverage... bold, confident, creative, competent and accomplished.
Natashya Wilson
Former Editorial Director at Harlequin Teen
Shara is one of the smartest and most well-connected communications pros I've ever worked with. She plans her campaigns strategically, honing in on the targets that will yield the best results while leaving no stone unturned. I would often joke that she should be in marketing, since she would come up with creative ideas that didn't fit the narrow definition of publicity. On top of everything, she is an incredible mentor.
Brianna Yamashita
VP, Executive Director of Marketing for Scribner
I had the pleasure of working closely with Shara at People Inc. Shara supported multiple brands across the company, and she was an invaluable partner to me and our editorial team. Shara was tireless, creative, and highly effective in her approach to press and media outreach. She was constantly brainstorming new ideas, developing smart angles, and identifying fresh opportunities to get our work in front of the right audiences. She consistently delivered results. Just as importantly, Shara was always a pleasure to work with.
Daniel Gritzer
Editorial Director at Serious Eats
F.A.Q.
When should I reach out before my launch?
Ideally 4–6 months before pub date or a major brand announcement. For long-lead print and national TV, even earlier is better.
Do you work with debut authors and emerging brands?
Yes, if the idea and timing are right. We’ll be honest if we don’t think PR is the best use of your budget right now.
Do you only work with New York–based clients?
No. We work with clients across the U.S. and internationally; the media we target depends on your goals and audience.
What does engagement typically look like?
Clients partner with us through focused 3–6 month campaigns or ongoing retainers, depending on their goals and needs. We’ll recommend the right structure after your consultation.
