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Where Stories Find Their Audience
ALEXANDER | PUBLIC RELATIONS, INC.
Book Publicity & PR for Food, Drink, Wellness & Lifestyle Brands
Smart, story-driven campaigns that sell books, fill events, and keep your brand in the conversation—long after launch.
Who We Are
Delivering Your Story To A Global Audience
Alexander Public Relations is a New York–based boutique agency for authors, chefs, creators, and brands shaping how people eat, live, and connect. We specialize in food, drink, wellness, and lifestyle, with deep expertise in narrative nonfiction.
We build earned media strategies that drive awareness, credibility, and demand, supporting book sales, platform growth, and long-term brand equity. Our focus is sustained visibility, turning strong stories into ongoing media presence.
Every engagement begins with a clear definition of success, followed by focused strategy and hands-on execution across positioning, story development, and media outreach.
Brand Identity, PR, Media Presence
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Who We're For
If you’re building something in food, drink, wellness, or lifestyle and you need more than a one-off press hit, you’re in the right place.
We partner with:
Nonfiction authors and cookbook writers preparing to launch or relaunch a book
Chefs, creators, and culinary entrepreneurs growing their platforms and visibility
Publishers and in-house teams looking for a specialized PR partner in this space
By the time we work together, you’re typically past the idea stage and focused on execution: how to reach the right audience, build credibility, and show up consistently in the media that matters.
Authors, Creators, Lifestyle Leaders
Our Services
Book Publicity + Author Platform
Brand Communications + Earned Media Strategy
Book Tours, Launch Events + Programming
Media Training + Messaging
Social Media + Newsletter Strategy
We Are Here To Help
Why Alexander PR
Alexander Public Relations is a New York City boutique agency built for authors, chefs, creators, and the brands shaping how people eat, live, and connect. Founder Shara Alexander brings 15+ years of communications leadership at HarperCollins, Houghton Mifflin Harcourt, and PEOPLE Inc./Dotdash Meredith, where she led earned media strategy across Food & Wine, Allrecipes, EatingWell, Serious Eats, and Simply Recipes. Select clients and talent have included Mark Bittman, Martha Stewart, Trisha Yearwood, Antoni Porowski, Sara Gottfried, MD, Amy Shah, MD, Dan Abrams, and Karine Jean-Pierre.
That means we understand both sides of the pitch: what editors and producers need to say yes—and what authors and brands need to see real business results.
Brand Identity and Advocacy-Driven Results
Endorsements
"Shara is one of the most imaginative and effective publicists...her approach blends strategic publicity, marketing instincts, and a deep understanding of today's media landscape. She helped my work reach readers through coverage in outlets like The New York Times, The Washington Post, and the Today show. She also has a rare ability to build personalities into brands and remain relentlessly solution-driven. Any author or brand looking for a publicist with vision, creativity, and lasting impact would be fortunate to work with Shara."
– Uma Naidoo, M.D., Director of Nutritional, Lifestyle & Metabolic Psychiatry, MGH, Harvard Medical School; Bestselling Author, This Is Your Brain on Food
"Shara is one of the strongest consumer communications experts I've worked with. She can text the most important decision-makers in media and get a response in minutes because they genuinely value working with her. As Head of Publicity for Amazon Publishing, I brought on Shara and her team to lead publicity for our celebrity and top-tier nonfiction titles. She operated as a true extension of our internal team and consistently delivered sales-driving coverage that elevated the book, the author, and the brand. Strategic, relentless, deeply thoughtful, and an absolute force in this industry."
– Dennelle Catlett Raja, Former Head of Publicity, Amazon Publishing
"Shara is one of the smartest and most well-connected communications pros I've ever worked with. She plans her campaigns strategically, honing in on the targets that will yield the best results while leaving no stone unturned. I would often joke that she should be in marketing, since she would come up with creative ideas that didn't fit the narrow definition of publicity. On top of everything, she is an incredible mentor."
– Brianna Yamashita, VP, Executive Director of Marketing for Scribner
Our Clients Love Us
Case Studies
ANTONI: LET'S DO DINNER
AUTHOR: Antoni Porowski
MEDIA HIGHLIGHTS: The Tonight Show Starring Jimmy Fallon, Live with Kelly & Ryan, Drew Barrymore Show, The Sporkful Podcast, Better Together with Maria Menounos, Cherry Bomb, PEOPLE Magazine, WSJ’s My Monday Morning Column, Bloomberg Pursuits, Harper's Bazaar, USA Today, Vanity Fair, Maire Claire, Parade
ANTONI: LET'S DO DINNER by Antoni Porowski was one of the most anticipated cookbooks of 2021, and the campaign matched that energy with a publicity blitz across every major platform. The strategy leveraged Antoni's crossover appeal, placing him in front of food, entertainment, and lifestyle audiences simultaneously.
Media coverage was wall-to-wall, with a launch week that included the Tonight Show Starring Jimmy Fallon, two Today Show segments, Live with Kelly & Ryan, Good Morning America, the Drew Barrymore Show, Watch What Happens Live, the Tamron Hall Show, and the Rachael Ray Show. Print and digital coverage spanned People, Vogue, USA Today, Harper's Bazaar, Marie Claire, the Wall Street Journal's "My Monday Morning" column, Bloomberg Pursuits, Vanity Fair, the Hollywood Reporter, and Parade. Antoni also appeared across podcasts and video series, including The Sporkful, Cherry Bombe, and Better Together with Maria Menounos.
THE EXTENDED MIND: The Power of Thinking Outside the Brain
AUTHOR: Annie Murphy Paul
MEDIA HIGHLIGHTS: New York Times Book Review, Wall Street Journal, Here and Now, GQ Magazine Feature, Next Big Idea Book Club, The Ezra Klein Show
THE EXTENDED MIND by Annie Murphy Paul challenges the assumption that thinking happens only inside our heads, making the case that our bodies, surroundings, and relationships are powerful cognitive tools. The campaign was built to position the book squarely in the ideas-and-productivity conversation, targeting readers at the intersection of science, business, and self-improvement. The book was featured in the New York Times Book Review, the Wall Street Journal, and GQ, and was selected for the Next Big Idea Book Club. Annie joined The Ezra Klein Show and NPR's Here & Now, alongside podcasts like KQED's MindShift and the Next Big Idea Podcast. Adapted excerpts and features landed across Slate, Fast Company, Big Think, the Boston Globe, and Inc. Magazine.
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CHASING FLAVOR: Techniques and Recipes to Cook Fearlessly
AUTHORS: By Dan Kluger and Nick Fauchald
MEDIA HIGHLIGHTS: Rachel Ray Show Segment 1 & Segment 2, The New York Times, The Washington Post, PEOPLE Magazine, Shape Magazine, NY Magazine- Grub Street, Epicurious, Eater, Insidehook, Domino, The Splendid Table, The Kitchn
CHASING FLAVOR by award-winning chef Dan Kluger is a debut cookbook that teaches home cooks to build bold, layered flavors with confidence. The book published in fall 2020, right as the pandemic upended traditional publicity, requiring a full pivot to a digital-first campaign.
Media interest was strong, with coverage ranging from two segments on the Rachael Ray Show to the New York Times, the Washington Post, People, Shape, NY Magazine's Grub Street, Epicurious, Eater, and Domino. Recipe excerpts and features ran in regional papers, including the Houston Chronicle, Miami Herald, Minneapolis Star-Tribune, Dallas Morning News, and the Atlanta Journal-Constitution, while a regional TV and radio push spanning SiriusXM, national syndication with iHeartMedia’s Elvis Duran Morning Show, KABC's Food & Wine, and local markets from Nashville to Denver kept the conversation going well beyond pub date.
THIS IS YOUR BRAIN ON FOOD
AUTHOR: Uma Naidoo, MD.
MEDIA HIGHLIGHTS: Today Show, New York Times, Fast Company, U.S News & World Report, Washington Post, The School of Greatness Podcast, The Genius Life Podcast, Chasing Life w/ Sanjay Gupta, The Model Health Podcast, Smart People Podcast
THIS IS YOUR BRAIN ON FOOD by Dr. Uma Naidoo, a Harvard-trained nutritional psychiatrist, professional chef, and founder of the first hospital-based nutritional psychiatry service in the U.S. at Massachusetts General Hospital, had already found an audience when we took on the campaign a year after publication to extend its reach. The goal was to elevate Dr. Naidoo as the definitive voice at the intersection of nutrition and mental health, and the results spoke for themselves. The campaign secured major placements, including two New York Times features, the Washington Post, the Today Show, Fast Company, CNBC, Real Simple, and EatingWell. Dr. Naidoo reached new audiences through more than 15 podcasts, including Chasing Life with Sanjay Gupta, The School of Greatness with Lewis Howes, and The Genius Life, while a 20-market regional television tour kept the book visible from coast to coast.
THE BOOK ON PIE: Everything You Need to Know to Bake Perfect Pies
AUTHOR: Erin Jeanne McDowell
MEDIA HIGHLIGHTS: Good Morning America, CBS Saturday Morning, The Dish, Rachel Ray Show, Washington Post, Eater, Epicurious, Better Homes & Gardens, Parade, Closer Magazine, WNYC’s All of It, WPR’s Central Time
THE BOOK ON PIE by Erin Jeanne McDowell is the definitive guide to pie-making, and it debuted at #5 on the New York Times Bestseller list. The book published in fall 2020, requiring a full pivot to a digital-first campaign that proved the power of strategic publicity even in a pandemic.
Media interest was strong, with coverage spanning Good Morning America's "12 Days of Christmas" series, CBS Saturday Morning's The Dish, the Rachael Ray Show, the Washington Post, Better Homes & Gardens, Food & Wine, Epicurious, Eater, and Cherry Bombe. The book was named one of the Best Cookbooks of 2020 by multiple outlets, with recipe excerpts, gift guide placements, and a regional broadcast push from Nashville to Denver making Erin one of the most sought-after baking experts in the space.
