Our Work
Our passion is helping brands connect with their audiences through creative vision and unforgettable campaigns.
Case Studies
ANTONI: LET'S DO DINNER
AUTHOR: Antoni Porowski
MARQUEE COVERAGE:
The Tonight Show Starring Jimmy Fallon · Live with Kelly & Ryan · The Wall Street Journal · PEOPLE
One of the most anticipated cookbooks of 2021, Antoni: Let's Do Dinner launched with a publicity blitz built around Antoni's crossover appeal — landing him in front of food, entertainment, and lifestyle audiences at once. Additional launch-week broadcast included the Today Show (two segments), Good Morning America, Drew Barrymore Show, Watch What Happens Live, Tamron Hall, and Rachael Ray. Print and digital spanned Vogue, USA Today, Harper's Bazaar, Marie Claire, WSJ's "My Monday Morning," Bloomberg Pursuits, Vanity Fair, The Hollywood Reporter, and Parade — with podcast and video hits on The Sporkful, Cherry Bombe, and Better Together with Maria Menounos.
THE EXTENDED MIND
AUTHOR: Annie Murphy Paul
MARQUEE COVERAGE:
The New York Times Book Review · The Wall Street Journal · GQ · The Ezra Klein Show
The Extended Mind by Annie Murphy Paul challenges the assumption that thinking happens only inside our heads, making the case that our bodies, surroundings, and relationships are powerful cognitive tools. The campaign positioned the book squarely in the ideas-and-productivity conversation, reaching readers at the intersection of science, business, and self-improvement. Additional coverage included NPR's Here & Now, with print and digital across Slate, Fast Company, Big Think, The Boston Globe, and Inc. — plus podcast hits on KQED's MindShift and The Next Big Idea Podcast, and a Next Big Idea Book Club selection.
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CHASING FLAVOR:
AUTHOR: By Dan Kluger
MARQUEE COVERAGE:
Rachael Ray Show — Segment 1; Segment 2 · The New York Times · The Washington Post · PEOPLE
Award-winning chef Dan Kluger's debut cookbook, Chasing Flavor, teaches home cooks to build bold, layered flavors with confidence. The book published in fall 2020, right as the pandemic upended traditional publicity, requiring a full pivot to a digital-first campaign. Additional coverage included Shape, NY Magazine's Grub Street, Epicurious, Eater, InsideHook, Domino, The Splendid Table, and The Kitchn—with recipe excerpts and features running in regional papers, including the Houston Chronicle, Miami Herald, Minneapolis Star-Tribune, Dallas Morning News, and Atlanta Journal-Constitution. A regional TV and radio push across SiriusXM, iHeartMedia's nationally syndicated Elvis Duran Morning Show, KABC's Food & Wine, and local markets from Nashville to Denver kept the conversation going well beyond pub date.
THE BOOK ON PIE: Everything You Need
to Know to Bake Perfect Pies
AUTHOR: Erin Jeanne McDowell
MARQUEE COVERAGE:
Good Morning America · CBS Saturday Morning — The Dish · Rachael Ray Show · The Washington Post
The Book on Pie by Erin Jeanne McDowell is the definitive guide to pie-making — and it debuted at #5 on the New York Times Bestseller list. Published in fall 2020, the campaign required a full pivot to digital-first publicity that proved the power of strategic PR even in a pandemic. Additional coverage included Better Homes & Gardens, Food & Wine, Epicurious, Eater, Cherry Bombe, Parade, Closer, WNYC's All of It, and WPR's Central Time — with a Best Cookbooks of 2020 nod from multiple outlets, recipe excerpts, gift-guide placements, and a regional broadcast push from Nashville to Denver that made Erin one of the most sought-after baking experts in the category.
WOMEN, FOOD, AND HORMONES
AUTHOR: Dr. Sara Gottfried
MARQUEE COVERAGE:
Today Show · First for Women · The Doctor's Farmacy with Mark Hyman
Women, Food and Hormones by Dr. Sara Gottfried, a Harvard-educated physician and leading voice in women's health, was a New York Times Bestseller that tapped into a surging conversation around hormones and nutrition. The campaign was built to match her authority, combining national visibility with a deep push into the wellness and functional medicine communities. Additional coverage placed Dr. Gottfried across more than 20 podcasts including Wellness Mama, the Dr. Caroline Leaf Podcast, and The Good Life — alongside a 19-market remote television tour!
BINGING WITH BABISH: 100 Recipes Recreated from Your Favorite Movies and TV Shows
AUTHOR: Andrew Rea
MARQUEE COVERAGE:
CBS This Morning Saturday · LIVE with Kelly & Ryan · Associated Press · GQ — 10 Essentials
Binging with Babish by Andrew Rea, the filmmaker-turned-YouTube phenomenon behind the Babish Culinary Universe and its 10+ million subscribers, is a debut cookbook that brings 100 iconic dishes from film and television to life. The book became an instant New York Times Bestseller, and the campaign was designed to bridge Andrew's devoted online following with mainstream media audiences. Additional coverage included the Rachael Ray Show, Bon Appétit's Back to Back Chef, First We Feast's Hot Ones, Buzzfeed Tasty, Forbes, Vice Munchies, Wired, and Yahoo Finance with holiday gift-guide and best-of nods from Parade, Entertainment Weekly, and Chowhound, plus radio hits on WBUR's Here & Now, KUOW's The Record (NPR) and sold out books events across the country.
JEW-ISH: A Cookbook -
Reinvented Recipes from a Modern Mensch
AUTHOR: Jake Cohen
MARQUEE COVERAGE:
Today Show · Good Morning America · The New York Times · The Wall Street Journal — Off Duty
New York Times Bestseller. Jew-ish by Jake Cohen launched in March 2021 — right in the thick of the pandemic — which meant scrapping the original publicity plan and building a new one from scratch. The campaign leaned into the moment with virtual demos, remote cooking segments, and a pitch strategy that met audiences where they already were: at home, cooking, and craving connection. Additional coverage included the Drew Barrymore Show, LIVE with Kelly & Ryan, The Washington Post, Bon Appétit, Food & Wine, and Bloomberg's Lunch Break — with podcast and radio hits on WNYC's All Of It, Salt + Spine, The Sporkful, Unorthodox, and Feed Your Soul.
SERIAL GRILLER: Grillmaster Secrets for Flame-Cooked Perfection
AUTHOR: Matt Moore
MARQUEE COVERAGE:
Today Show · CBS Saturday Morning The Dish · PEOPLE · Atlanta Journal-Constitution
Serial Griller by Matt Moore dropped right at the start of grilling season, and the campaign was designed to own the summer. The strategy paired national TV moments with a strong regional print push — placing Matt and his recipes in markets where outdoor cooking is a way of life. Additional coverage included Fox & Friends Weekend, Real Simple, Parade, Business Insider, the Boston Herald, and Edible Nashville with recipe features and book mentions in regional papers including the Minneapolis Star-Tribune, Austin American-Statesman, and Houston Chronicle. Five national TV segments in total.
THIS IS YOUR BRAIN ON FOOD
AUTHOR: Dr. Uma Naidoo
MARQUEE COVERAGE:
The New York Times · Today Show · Chasing Life w/ Sanjay Gupta · The School of Greatness
This Is Your Brain on Food by Dr. Uma Naidoo, a Harvard-trained nutritional psychiatrist and founder of the first hospital-based nutritional psychiatry service in the U.S., had already found an audience when we took on the campaign a year after publication. The goal: extend reach and cement Dr. Naidoo as the definitive voice at the intersection of nutrition and mental health. Additional coverage included Fast Company, CNBC, Real Simple, The Washington Post, EatingWell, and U.S. News & World Report — with more than 15 podcast hits, including The Genius Life, The Model Health Show, and Smart People Podcast. A 20-market regional television tour kept the book visible coast to coast.
FERAL: Losing Myself and Finding My Way in America's National Parks
AUTHOR: Emily Pennington
MARQUEE COVERAGE:
NPR's Here & Now · PEOPLE Book Picks · Condé Nast Traveler · The Salt Lake Tribune
Feral by Emily Pennington is a memoir about one woman's quest to visit all 63 U.S. national parks — and the unraveling and self-discovery that came with it. The campaign positioned the book at the intersection of travel, adventure, and personal narrative. Additional coverage included Tucson Lifestyle and podcast hits on Condé Nast's Women Who Travel and AFAR's Unpacked with a regional TV blitz across Los Angeles, Denver, Portland, and Salt Lake City, putting Emily in front of audiences in the communities closest to the parks she wrote about.
I’M SO EFFING TIRED: A Proven Plan to Beat Burnout, Boost Your Energy, and Reclaim Your Life
AUTHOR: Amy Shah, MD
MARQUEE COVERAGE:
Today Show · Fortune · Daily Mail · The Human Upgrade with Dave Asprey
I'm So Effing Tired by Dr. Amy Shah, a double board-certified physician trained at Cornell, Columbia, and Harvard, offered a science-backed plan for beating burnout that resonated far beyond the wellness space. Additional coverage included Shape, Spirituality & Health, MindBodyGreen, and Maria Shriver's Sunday Paper — with more than 30 podcast appearances including The Genius Life, The Model Health Show, Harvesting Happiness, The Be Well Podcast with Kelly LeVeque, Wellness Mama, and the Dhru Purohit Podcast, cementing Dr. Shah as a go-to authority on burnout, hormones, and women's wellness.
HOW TO EAT: All Your Food and Diet Questions Answered
AUTHOR: Mark Bittman & David Katz
MARQUEE COVERAGE:
The Wall Street Journal · AARP Bulletin · Spirituality & Health · WNYC's All of It with Alison Stewart
How to Eat pairs Mark Bittman—bestselling author of How to Cook Everything and former New York Times food columnist—with Dr. David Katz, a Yale-trained preventive medicine specialist and founding director of Yale's Prevention Research Center, to distill the noise around nutrition into a straightforward, science-backed guide to eating well. Additional coverage included, Prevention, Katie Couric's Wake Up Call, and EatingWell — with radio and podcast hits on SiriusXM and the Lifehacker Podcast.
Selected Projects
Cookbooks
Lifestyle
Nonfiction
