Where Stories Find Their Audience
for over a decade
Book Publicity & PR for Food, Drink, Wellness & Lifestyle Brands
Smart, story-driven campaigns that sell books, fill events, and keep your brand in the conversation—long after launch.
Who We're For
If you’re building something in food, drink, wellness, or lifestyle and you need more than a one-off press hit, you’re in the right place.
We partner with:
• Nonfiction authors and cookbook writers preparing to launch or relaunch a book
• Chefs, creators, and culinary entrepreneurs growing their platforms and visibility
• Publishers and in-house teams looking for a specialized PR partner in this space
By the time we work together, you’re typically past the idea stage and focused on execution: how to reach the right audience, build credibility, and show up consistently in the media that matters.
Authors, Creators, Lifestyle Leaders
How We Help
Stories Find Their Audience
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• Book Publicity
Launch campaigns & media tours
• Media Training
On-camera & interview prep
• Author Branding
Logos, bios & identity
• Podcast Strategy
Concept, pitching & production
We Are Here To Help
Why Alexander PR
Alexander Public Relations is a New York City boutique agency built for authors, chefs, creators, and the brands shaping how people eat, live, and connect. Founder Shara Alexander brings 15+ years of communications leadership at HarperCollins, Houghton Mifflin Harcourt, and PEOPLE Inc./Dotdash Meredith, where she led earned media strategy across Food & Wine, Allrecipes, EatingWell, Serious Eats, and Simply Recipes. Select clients and talent have included Mark Bittman, Martha Stewart, Trisha Yearwood, Antoni Porowski, Sara Gottfried, MD, Amy Shah, MD, Dan Abrams, and Karine Jean-Pierre.
That means we understand both sides of the pitch: what editors and producers need to say yes—and what authors and brands need to see real business results.
Brand Identity and Advocacy-Driven Results
Endorsements .//
"Shara is one of the most imaginative and effective publicists...her approach blends strategic publicity, marketing instincts, and a deep understanding of today's media landscape. She helped my work reach readers through coverage in outlets like The New York Times, The Washington Post, and the Today show. She also has a rare ability to build personalities into brands and remain relentlessly solution-driven. Any author or brand looking for a publicist with vision, creativity, and lasting impact would be fortunate to work with Shara."
– Uma Naidoo, M.D., Director of Nutritional, Lifestyle & Metabolic Psychiatry, MGH, Harvard Medical School; Bestselling Author, This Is Your Brain on Food
"Shara is one of the strongest consumer communications experts I've worked with. She can text the most important decision-makers in media and get a response in minutes because they genuinely value working with her. As Head of Publicity for Amazon Publishing, I brought on Shara and her team to lead publicity for our celebrity and top-tier nonfiction titles. She operated as a true extension of our internal team and consistently delivered sales-driving coverage that elevated the book, the author, and the brand. Strategic, relentless, deeply thoughtful, and an absolute force in this industry."
– Dennelle Catlett Raja, Former Head of Publicity, Amazon Publishing
"Shara is one of the smartest and most well-connected communications pros I've ever worked with. She plans her campaigns strategically, honing in on the targets that will yield the best results while leaving no stone unturned. I would often joke that she should be in marketing, since she would come up with creative ideas that didn't fit the narrow definition of publicity. On top of everything, she is an incredible mentor."
– Brianna Yamashita, VP, Executive Director of Marketing for Scribner
Our Clients Love Us
Case Studies
ANTONI: LET'S DO DINNER
AUTHOR: Antoni Porowski
MEDIA HIGHLIGHTS: The Tonight Show Starring Jimmy Fallon, Live with Kelly & Ryan, Drew Barrymore Show, The Sporkful Podcast, Better Together with Maria Menounos, Cherry Bomb, PEOPLE Magazine, WSJ’s My Monday Morning Column, Bloomberg Pursuits, Harper's Bazaar, USA Today, Vanity Fair, Maire Claire, Parade
THE EXTENDED MIND: The Power of Thinking Outside the Brain
AUTHOR: Annie Murphy Paul
MEDIA HIGHLIGHTS: New York Times Book Review, Wall Street Journal, Here and Now, GQ Magazine Feature, Next Big Idea Book Club, The Ezra Klein Show
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CHASING FLAVOR: Techniques and Recipes to Cook Fearlessly
AUTHORS: By Dan Kluger and Nick Fauchald
MEDIA HIGHLIGHTS: Rachel Ray Show Segment 1 & Segment 2, The New York Times, The Washington Post, PEOPLE Magazine, Shape Magazine, NY Magazine- Grub Street, Epicurious, Eater, Insidehook, Domino, The Splendid Table, The Kitchn
THIS IS YOUR BRAIN ON FOOD
AUTHOR: Uma Naidoo, MD.
MEDIA HIGHLIGHTS: Today Show, New York Times, Fast Company, U.S News & World Report, Washington Post, The School of Greatness Podcast, The Genius Life Podcast, Chasing Life w/ Sanjay Gupta, The Model Health Podcast, Smart People Podcast
THE BOOK ON PIE: Everything You Need to Know to Bake Perfect Pies
AUTHOR: Erin Jeanne McDowell
MEDIA HIGHLIGHTS: Good Morning America, CBS Saturday Morning, The Dish, Rachel Ray Show, Washington Post, Eater, Epicurious, Better Homes & Gardens, Parade, Closer Magazine, WNYC’s All of It, WPR’s Central Time
Our Work Has Been Featured In
Who We Are
Delivering Your Story To A Global Audience
Alexander Public Relations is a New York–based boutique agency for authors, chefs, creators, and brands shaping how people eat, live, and connect. We specialize in food, drink, wellness, and lifestyle, with deep expertise in narrative nonfiction.
We build earned media strategies that drive awareness, credibility, and demand, supporting book sales, platform growth, and long-term brand equity. Our focus is sustained visibility, turning strong stories into ongoing media presence.
Every engagement begins with a clear definition of success, followed by focused strategy and hands-on execution across positioning, story development, and media outreach.
Brand Identity, PR, Media Presence
Us