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Where Stories Find Their Audience

for over a decade

Publicity and brand strategy for nonfiction authors, chefs, and food-driven brands shaping how we eat, live, and connect.

About Alexander PR

Editorial instinct. Strategic execution. Boutique attention.

Founded by communications strategist Shara Alexander, Alexander Public Relations, Inc. is a New York-based boutique firm specializing in food, wellness, and lifestyle. The firm brings together editorial instinct, strategic precision, and deep industry relationships to support authors, culinary talent, and experts. Alexander Public Relations, Inc. partners with clients to shape compelling narratives, identify the right opportunities, and build meaningful visibility through launch campaigns, strategic media placements, and longer-term communications strategies.

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Brand Identity, PR, Media Presence

What We Do

Publicity Strategy — Campaign planning built around audience, angles, timing, and clear goals.
Media Relations — Thoughtful outreach to editors, producers, and platforms aligned with your story and market.
Positioning and Messaging — Clear narrative development for launches, platforms, and long-term growth.
Author and Talent Visibility — Support for books, appearances, interviews, thought leadership, and cultural relevance.
Media Training — Preparation and coaching to help clients communicate with confidence, clarity, and authenticity across interviews and appearances.

Authors, Creators, Lifestyle Leaders

You

Endorsements .//

"Shara is one of the most imaginative and effective publicists...her approach blends strategic publicity, marketing instincts, and a deep understanding of today's media landscape. She helped my work reach readers through coverage in outlets like The New York Times, The Washington Post, and the Today show. She also has a rare ability to build personalities into brands and remain relentlessly solution-driven. Any author or brand looking for a publicist with vision, creativity, and lasting impact would be fortunate to work with Shara."

– Uma Naidoo, M.D., Director of Nutritional, Lifestyle & Metabolic Psychiatry, MGH, Harvard Medical School; Bestselling Author, This Is Your Brain on Food

"Shara is one of the strongest consumer communications experts I've worked with. She can text the most important decision-makers in media and get a response in minutes because they genuinely value working with her. As Head of Publicity for Amazon Publishing, I brought on Shara and her team to lead publicity for our celebrity and top-tier nonfiction titles. She operated as a true extension of our internal team and consistently delivered sales-driving coverage that elevated the book, the author, and the brand. Strategic, relentless, deeply thoughtful, and an absolute force in this industry."

– Dennelle Catlett Raja, Former Head of Publicity, Amazon Publishing

"Shara is a highly strategic, well-connected communications leader and one of the most effective publicists I've worked with. She leads campaigns end-to-end with sharp instincts and a clear focus on results. She excels at shaping pitch angles that cut through, backed by strong relationships across top-tier media. Under her leadership, multiple titles hit New York Times bestseller status through smart positioning and consistent, high-impact coverage. She's a trusted partner who brings both rigor and care to every project. I recommend her without hesitation to any author, publisher, or brand seeking a senior, results-driven publicist."

– Lori Glazer, Former SVP, Executive Director of Publicity,

Houghton Mifflin Harcourt